The RealReal Luxury Resale Report
Campaign Art Direction & Design

The RealReal creates an annual resale report, charting marketplace trends and bestselling brands in women’s, men’s, fine jewelry, watches and home decor. The report is a visualization of exclusive company data, providing rich content for a campaign comprised of curated sales, social media posts, emails and more. The case study here is the 2019 report, which made use of motion graphics to emphasize the striking data while engaging the viewer. Plus, view the 2020 Resale Report here.

Creative Direction: Bianca Wendt, Copywriting: Jody Hume